Wilco Blog

Author: Sanjeev Verma, SVP, Head of Growth at Wilco Source

Congratulations to Kevin Chein, Gordon Friesen, and the entire team for this incredible launch! It’s drumrolls for Salesforce yet again! With the recent launch of their innovative Life Sciences Cloud, Salesforce is all set to revolutionize clinical, commercial, and medical operations within the life sciences industry. Starting from June 2024, this new platform promises to streamline processes, enhance data connectivity, and improve overall patient and provider experiences. Notably, this launch marks a significant milestone for the industry.

Conquering Connectivity Challenges

Are you aware that a staggering 71% of company applications are disconnected? This means data is scattered across numerous sources like EMR, EHR, sales data, claims data, and more, creating a fragmented and inefficient landscape. For Life Sciences organizations, this disconnect poses significant hurdles. But there's good news! Salesforce’s Life Sciences Cloud is here to bridge these gaps. With cutting-edge AI and seamless data connectivity, it’s designed to turn these challenges into opportunities for innovation and efficiency.

Raising the Bar in Clinical Operations

Life Sciences Cloud takes clinical operations to the next level with its HIPAA-compliant Clinical Omnichannel Platform. It ensures the efficient delivery of therapies by securely connecting data for clinical trials and cell and gene therapy orchestration. That’s not all—by this summer, the Clinical Trial Recruitment Portal will make participant enrollment a breeze. Candidates and providers can easily find trial info, register interest, and chat with clinicians. This user-friendly portal enhances accessibility and improves the overall experience.

Elevating Data-Driven Commercial and Medical Operations

Salesforce’s Life Sciences Cloud is not just transforming clinical operations but also revolutionizing commercial and medical practices. Imagine AI-powered strategies that boost revenue and ensure timely sales of products and prescriptions. Plus, automated messages that keep stakeholders informed about new devices or follow-ups with physicians—making communication seamless and efficient. In the medical realm, tools for managing scientific inquiries with Key Opinion Leaders (KOLs) foster collaboration among medical professionals. This keeps them updated with the latest advancements, ensuring they always have the most current information at their fingertips.

Comprehensive Data Connectivity

Data connectivity lies at the core of Salesforce’s Life Sciences Cloud. The platform integrates study, patient registry, and other critical data to efficiently identify clinical trial participants. Launching this summer, the Candidate 360 Data Platform integrates external data sources into the Data Cloud, offering a holistic view of candidates. Managing the candidate enrollment lifecycle—from screening to recruitment and enrollment—is another standout feature. Utilizing various randomization algorithms ensures equitable assignment to treatment groups, maintaining fairness and reliability.

What Lies Ahead in the Horizon

Salesforce is not stopping here. By winter 2025, they aim to integrate predictive and generative AI powered by the Einstein 1 Platform, providing real-time insights and actionable intelligence. This will enable more personalized and efficient patient and healthcare provider engagement, driving better outcomes.

Another exciting development is the Pharmacy Benefits Verification Foundation, expected this summer. This feature will capture pharmacy benefits coverage information across multiple payers, ensuring patients have timely access to necessary medications.

Unlocking the Future: Salesforce's Life Sciences Revolution

Salesforce’s Life Sciences Cloud is set to transform the industry, offering solutions that address the critical needs of clinical, commercial, and medical operations. Leveraging advanced AI, data connectivity, and user-friendly interfaces, this platform promises to enhance efficiency, improve patient outcomes, and drive innovation in the Life Sciences sector. As we anticipate the full rollout of these features, it’s clear that the road ahead for Salesforce and the Healthcare and Life Sciences landscape is going to be exciting, promising, and future-driven!

To learn more about how Life Sciences Cloud can benefit your organization, talk to us or visit our website.